Transaction Information
Transaction type: Mergers/Acquisitions
Target: SweetFrog Enterprises
Buyer/Investor: Kahala (MTY Group)
Industry: Food & Beverage
Closed Date: September 2018
Transaction Details
Founded in 2009, sweetFrog (https://www.sweetfrog.com) is one of the fastest growing self-serve frozen yogurt brands in the United States. With a wide selection of premium frozen yogurt flavors and fresh toppings choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice.