Peter Wakeham

Industry Advisor
Financial Technology, Food & Beverage

Peter Wakeham is a non-executive director, board chairman and investor in British Pearl. Peter co-founded PrecisionIR Inc. (aka WILink Plc), a leading investor targeting and communications business, which listed on AIM in July 2000 and was acquired by a US Private Equity Fund in June 2006.

Peter has over 50 years’ experience working for blue chip multi-nationals and in entrepreneurial ventures. Following initial training with Unilever, he worked in the 1970s and 1980s for Mars and PepsiCo, where he held senior international marketing and general management positions in the UK, Sweden, Japan and the United States. Also during this period, he undertook a variety of consultancy assignments in Scandinavia, Australia and the UK as an engagement manager with McKinsey & Co. In 1988, Peter was a founder member of the buy-out team that acquired Bricom, a business services conglomerate, from British and Commonwealth Holdings Plc. He then became Divisional Director, Business Services Europe for BET Plc until its acquisition by Rentokil-Initial Plc in 1996. Peter undertakes voluntary work and is also an angel investor.

He is a Trustee of the George Adamson Wildlife Preservation Trust and Chairman of the Old Millhillians Club. His angel investments are primarily in technology companies (Intamac, Q-Matic, Shockoe Commerce and Revionics) and property (Property Bridge Capital). His family also has an investment in Sweet Frog, a US-based frozen yogurt franchise.